Current

• Founder at percolait

Past

• UI designer at Animal Apps
• Lead Developer and UI designer at Sebesta Enterprises
• Founder / Creative Director at Harpoon Communications

• Creative Director at 141 Philippines
• Creative Director at 141 Worldwide

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2 more...

Education

• University of Massachusetts, Amherst
• University of the Philippines

Connections

29 connections

Industry

Internet

Websites

• My Company

Summary

Programming craftsman with an eye for user-friendly, scalable, and maintainable web applications. Creative talent with unique left- and right-brain skills: extensive writing, design and creative direction experience in advertising, mixed with deep technical know-how in web applications development using bleeding-edge web technologies.

Specialties:

Ruby on Rails, Prototype/Scriptaculous, YUI, JQuery, CSS, HAML/SASS, Compass/BluePrint, JSON, REST, Behavior-driven development, RSpec, Ruby, SQL, JavaScript, Apache, Mongrel, Passenger Phusion, Mac OS X, Linux, Git, MySQL, SQLite, Copywriting, creative direction

Experience

• Founder

  percolait

  (Privately Held; Internet industry)

  June 2009 — Present (1 year 4 months)

  Rails development shop specializing in rapid prototyping and web app development for startups

• UI designer

  Animal Apps

  (Internet industry)

  January 2009 — December 2009 (1 year )

  UI design and coding of Facebook apps

• Lead Developer and UI designer

  Sebesta Enterprises

  (Internet industry)

  January 2007 — March 2009 (2 years 3 months)

  Produced www.YouHaveNotChangedOneBit.com. Features include: people search, bulk photo uploads, tags, S3, subscription payments, matching games, and social networking functionalities.

• Founder / Creative Director

  Harpoon Communications

  (Internet industry)

  March 2002 — November 2003 (1 year 9 months)

  Started and managed a direct marketing agency which specialized in campaign management and list sourcing / management. Clients included HSBC (Philippines), Fitness First (Philippines), Media Prisme (Spain, Belgium and France)

• Creative Director

  141 Philippines

  (Public Company; Marketing and Advertising industry)

  January 2001 — October 2001 (10 months)

  • Responsible for the quality of all creative work produced by 141's creative department for Hong Kong and Shanghai Bank (HSBC), Allied Domecq, and Lucky Strike.
  
  • Spearheaded pitch for Allied Domecq's entire brandy portfolio (Fundador, Carlos I, Don Pedro), the first major win for the agency.
  
  • Successfully repositioned Fundador towards a younger market via TV, radio, print and outdoor campaign.
  
  • Supervised and guided all artistic efforts of the creative department, integrated art, copy, and production functions, presented campaigns to current and potential clients and maintained client contact at brand level and above.

• Creative Director

  141 Worldwide

  (Internet industry)

  2000 — 2001 (1 year )

Education

• University of Massachusetts, Amherst

  BS , Electrical Engineering , 1985 — 1991

• University of the Philippines

  Journalism 1983 — 1985

  Activities and Societies:

  Alpha Phi Beta

Additional Information

Websites:

• My Company

Groups:

•    On Startups - The Community For Entrepreneurs
•    Ruby on Rails
•    Business on Rails
•    Coworking
•    University of Massachusetts (UMass) Amherst Alumni
•    Startup Specialists
•    UMASS - Amherst, Department of Electrical and Computer Engineering
•    UI Designer

Honors:

• “Single Fathering”, an article written for the Youngblood column of the Philippine Daily Inquirer in 1997, was included in the subsequent book and bestseller.

• HSBC's "Break Free" radio and print ad campaign cited outstanding campaign in the HSBC Awards in Hong Kong.

• HSBC's Red MasterCard launch print and outdoor campaign nominated by MasterCard for best campaign in the region.